Four Sampling Techniques used in Qualitative Market Research
market research recruitment agencies couldn’t be carried out without sampling because it isn’t possible to access every current or future customer. Market researchers rely on a variety ofmethods and sampling techniques to capture as wide a range as possible the many types of customers a client hopes to get insight into. Don’t confuse sampling with polling, they are two different things. More often than not, sampling is used for market research studies, not polling. Qualitative research consultants work closely with their clients to understand their objectives andwill create sampling groups based on this feedback. The quality of the research is largely driven by the quality of the sampling methodswhich is why it’s best to hire nationwide qualitative research firms, rather than try and do this “in-house”. Knowing which type of sampling technique to use is important so that data aren’t skewed or biased. The two main types of sampling methodologies are probability and non-probability. Pr...